Sterling New Life

The Genesis

Sterling First had a vision that would disrupt the traditional seniors housing sector and promote better outcomes for our community members seeking real choice in how and where they live in the prime of their latter years with choices that put control back into the hands of our seniors and are not weighted in favour of the provider.


Sterling New Life The Learning

Over 2 years ago we launched the innovative Sterling New Life (SNL) product in the Perth, Melbourne and Brisbane markets and since then we have successfully settled a large number of seniors into the program. We needed a logistical model to better match our seniors with the right property option, at the right time.

We also learnt of the specific requirements our seniors wanted to best support their housing needs, and we have worked tirelessly to create greater choice and simplicity, all coupled with best practice operations in an ever-changing regulatory environment.  We have taken the prudent decision to suspend further growth of the SNL product at this stage to focus on further innovative housing solutions for our senior citizens.  Multiple housing solutions are now being refined to take into account the varying financial circumstances with which our seniors are faced.  It is never easy being the Game-Changer, however we are well placed . . . to be continued.

The Future

We are working hard to refine appropriate products and delivery solutions where senior citizens remain front and centre in our thinking.  We will be issuing further media releases over the coming period as we roll out more innovative product to support an ever-increasing and evermore important sector, a sector we are passionate about.